With a career spanning over 30 years, I've been a copywriter and Creative Director at Leo Australia for more than 10 years. During that time, I've been responsible for creating and shaping several insightful campaigns, delivering impactful results for clients.
My work has been recognised at local and international award shows – including Cannes, D&AD and One Show – for both its creativity and effectiveness and spans a variety of disciplines from direct marketing and retail to social and experiential.
I was an integral part of the team that won the 2026 Titanium Grand Prix at Cannes for Suncorp Haven, and my Bundy Mixer campaign was named the #19 Most Awarded Idea in the World in 2024 (WARC Creative 100). I was also recognised personally at the 2021, 2025 and 2026 B&T Women in Media Awards in the Creative category – receiving a Highly Commended award in 2025.
With a breadth of client experience covering food, fashion, sport, automotive, alcohol and tourism, I’ve created memorable, enduring campaigns for some of Australia’s and the world’s most iconic brands, including: Toyota, Cadbury, 7-Eleven, Suncorp, and HBF, to name a few.
Over the years, I’ve been selected for numerous judging panels for local and international award festivals, including One Club Asia, Gerety, Dubai Lynx and AWARD. I have also contributed to many articles in industry publications and been a mentor for MADC, RMIT and Award School students.
Among my peers, I’ve earned a reputation for my ability to solve tricky creative problems and lead from the front with humility, kindness and my trademark sense of humour. When I'm not trying to crack the big ideas, I enjoy painting, watching true crime docos and my beloved Western Bulldogs play, and walking along Four Mile Beach in FNQ where I live, with my husband and our two pugs, Reggie and Freddie.
Contact Me
e: michelle.withers.walsh@gmail.com
m: 0414 972 604
EXPERIENCE
Creative Director – Leo Burnett/Leo Australia
2015 – Present
Melbourne, Australia
Creative Director – Publicis Mojo/Publicis Worldwide Australia
2010 – 2015
Melbourne, Australia
Senior Copywriter – Publicis Mojo
2005 – 2010
Melbourne, Australia
Head of Copy (DM) – Publicis Mojo
2003 – 2005
Melbourne, Australia
Writer – Publicis Dialog
2001 – 2003
Melbourne, Australia
Writer – Freelance
2001 – 2001
Melbourne, Australia
Writer – WCJ/Impiric
1998 – 2001
Melbourne, Australia
Writer – Sanford Vick
1996 – 1998
Melbourne, Australia
Writer – DDB
1996
Melbourne, Australia
RMIT – Bachelor of Arts in Advertising (Creative)
1993 – 1995
Melbourne, Australia