Bonds Glo-ball Warming
Imploring blokes to cool down their balls before it’s too late.
To promote optimum testicular health, men need cool, comfy balls – something that’s hard to achieve in the hot Aussie climate. That’s why Bonds created X-Temp – temperature-regulating underwear designed to keep men cool when their body temperature rises. To get them to care and take action, we leveraged one thing they couldn’t ignore – global warming and the effect it’s having on their nether regions. We labelled this new problem, “Glo-Ball Warming” and encouraged men to fight against it by pulling on X-Temp.
Awards
Finalist – AdFest (Film Lotus)
Mandemic
Sweaty Plums
Hot Balls