Bonds Unplugged
Creating an unplugged album to encourage girls to switch from “plugs” to period undies.
Tampons can be a daunting prospect for teens. Not just because they can be uncomfortable and tricky to insert but because of their significant impact on the environment. By eliminating the need for tampons, Bonds Bloody Comfy Period Undies give people a more natural, comfortable, more environmentally friendly way to period. So, to launch the undies, we encouraged teens to “Live Life Unplugged.” We assembled a powerful line-up of young female artists (G Flip, Alice Skye, Kira Puru, Georgia Maq, Ali Barter and Montaigne) to create Unplugged – a bespoke, acoustic-style album of songs inspired by each artist’s own period experience while wearing the undies.
Awards
Gold – APAC Effies (Branded Content)
Silver – APAC Effies (Retail)
Silver – Australian Effies (Retail/Etail)
Silver – Australian Effies (New Product/Service)
Silver – AdFest (Branded Entertainment Lotus)
Silver – AWARD (Media: Branded Entertainment & Content)
Silver – AWARD (Craft: Use of Music)
Bronze – AdFest (Effective Lotus)
Bronze – AWARD (Advertising: Digital Integrated)
Bronze – AWARD (Advertising: Digital Direct Response)
Bronze – AWARD (Advertising: PR Social)
Bronze – AWARD (Advertising: PR Influencers)
Bronze – AWARD (Advertising: PR Product Launch)
Bronze – AWARD (Advertising: Radio Branded Audio)
Bronze – AWARD (Advertising: Social Influencers)
Bronze – Spikes (Music)
Bronze – Spikes (Entertainment)
Finalist – One Show (Branded Entertainment: Music Videos)
Finalist – One Show (Creative Effectiveness)
Finalist – D&AD (Direct: Radio & Audio)
Finalist – Gerety (Communication Cut)
Finalist – Gerety (Entertainment Cut)
Finalist – Ad Stars (Brand Experience & Activation)
Finalist – Ad Stars (Media)
Finalist – Ad Stars (PR)
Finalist – Ad Stars (Radio & Audio)
Finalist – Ad Stars (Social & Influencer)
Finalist – B&T Women in Media Awards (Best Ad Campaign)
Finalist – Australian Effies (Most Original Thinking)
Finalist – Mumbrella (Content Marketing Strategy of the Year)
Case Study
Behind The Flow
Song Performances
POS
