Bundy Mixer
Levelling the playing field with the world’s first mixed gender fantasy footy comp.
The vast majority of NRL fans weren’t interested in the women’s league because they didn’t respect the skills of the female players. So, we created a trojan horse to make them fans of the women’s game without them even realising it. We knew NRL fans loved stats so we hijacked the largest online community for stats-obsessed fans – Fantasy Football. Because you can’t argue with stats and stats have no gender. Bundy Mixer was the world’s first mixed gender fantasy comp and it quite literally, changed the game.
Awards
#19 Most Awarded Idea in the World – WARC Creative 100 (2024)
#3 Most Awarded Idea in Australia – WARC Creative 100 (2024)
Grande – AdFest (Entertainment)
Glass – Spikes (Award for Change)
Gold – Clios (Branded Entertainment & Content)
Gold – ANDYs (Idea)
Gold – LIA (Branded Content & Entertainment)
Gold – LIA (Digital Sports)
Gold – Caples (Creative Use of Data)
Gold – Caples (New Product Launch)
Silver – Cannes Lions (Brand Experience)
Silver – Clios (Partnerships & Collaborations)
Silver – AWARD (Product Innovation)
Silver – AWARD (Creativity for Good – Equality)
Silver – AWARD (Branded Content & Entertainment)
Silver – AdFest (Brand Experience)
Silver – Caples (Digital)
Silver – Caples (PR)
Silver – One Show (Direct Marketing)
Silver – Spikes (PR)
Silver – PRIA (Integrated Campaign)
Bronze – Cannes Lions (Direct)
Bronze – AWARD (Integrated Campaign)
Bronze – AWARD (PR Amplification for a Campaign)
Bronze – AWARD (Sponsorships & Partnerships)
Bronze – AWARD (Media – Use of Branded Entertainment)
Bronze – AWARD (Media – Use of Integrated Media)
Bronze – AWARD (Creative Strategy)
Bronze – AWARD (Creativity for Good – Advertising)
Bronze – AdFest (PR)
Bronze – Spikes (Entertainment)
Merit – One Show (Branded Entertainment)
Merit – One Show (IP & Product Design)
Finalist – Spikes (Media)
Finalist – Spikes (Brand Experience)
Shortlist – Cannes Lions (Creative Strategy)
Shortlist – D&AD (User Participation)
Shortlist – One Show (Fusion Pencil)
Case Study
Launch Video
OOH
