HBF Don’t Settle for a Quokka Shit
Urging Aussies not to settle for a quokka shit with their health insurance.
WA’s top not-for-profit health insurer, HBF, had no presence on the east coast. So, to create some cut-through in a saturated market, a posse of WA’s most iconic residents was created to implore easterners not to settle for “a quokka shit” where their health insurance is concerned.
Awards
Bronze – Australian Effies (Financial Services)
#8 – The Research Agency’s (TRA) Top 10 list of Australia’s Favourite ads, 2024
#8 – The Research Agency’s (TRA) Top 10 list of Australia’s Favourite ads, 2025
Claim with Certainty
Share Your Life, Not Your Extras Limits.
Top 70 Extras
Despite 2020 being a tough year for everyone, many health insurers went ahead with their premium increases. As a true champion of the people, HBF cancelled theirs altogether. To celebrate this 0% increase, we reimagined the classic Bonnie Tyler hit, “Holding Out For a Hero” as a plea to Aussies to “hold out for a zero” because anything else is a quokka shit.
Holding Out For a Zero (TV Spot)
Holding Out For a Zero (Lyric Video)
Now I Know What Love Is