SPC Ardmona #buyhomegrown
Encouraging Aussies to practise “purchase patriotism” by buying homegrown tomatoes.
Australian tinned tomato brand, SPC Ardmona, was being decimated by cheaper Italian imports. To make shoppers re-evaluate their purchase decisions, we set out to incite some “Purchase Patriotism" by telling the authentic story of the tomato growers and their families through the lyrics of the National Anthem.