︎

Slurpee Take Your Own Cup 


Helping Slurpee lovers avoid FOMO on BYO Cup Day.
Slurpee BYO Cup Day is a global phenomenon. The one day of the year when Slurpee fans can bring any vessel they want into any 7-Eleven and fill it up with Slurpee. To ensure no Slurper suffered "BYO FOMO" on their favourite day, we hung a variety of Slurpee-branded vessels on street posters promoting the event. Posters were strategically positioned on a high-traffic street close to several 7-Elevens, so Slurpers could grab a cup and conveniently fill it up just around the corner.

Awards
Finalist – AWARD (Outdoor)

Case Study


Outdoor
Running on Cargo