https://michellewalsh.cargo.site Michelle Walsh Folio Fri, 11 Sep 2026 00:14:27 +0000 https://michellewalsh.cargo.site en https://michellewalsh.cargo.site/About-Me Sun, 07 Dec 2014 10:34:25 +0000 Michelle Walsh Folio https://michellewalsh.cargo.site/About-Me &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="897" height="854" width_o="897" height_o="854" data-src="https://freight.cargo.site/t/original/i/7e540324fcfff281505b5e9cdbc0a06597df5bd7de04e8308779736d889f2be1/unnamed.jpg" data-mid="244662327" border="0" data-scale="57" src="https://freight.cargo.site/w/897/i/7e540324fcfff281505b5e9cdbc0a06597df5bd7de04e8308779736d889f2be1/unnamed.jpg" /> With a career spanning over 30 years, I've been a copywriter and Creative Director at Leo Australia for more than 10 years. During that time, I've been responsible for creating and shaping several insightful campaigns, delivering impactful results for clients. My work has been recognised at local and international award shows – including Cannes, D&amp;AD and One Show – for both its creativity and effectiveness and spans a variety of disciplines from direct marketing and retail to social and experiential. I was an integral part of the team that won the 2026 Titanium Grand Prix at Cannes for Suncorp Haven, and my Bundy Mixer campaign was named the #19 Most Awarded Idea in the World in 2024 (WARC Creative 100). I was also recognised personally at the 2021, 2025 and 2026 B&amp;T Women in Media Awards in the Creative category – receiving a Highly Commended award in 2025. With a breadth of client experience covering food, fashion, sport, automotive, alcohol and tourism, I’ve created memorable, enduring campaigns for some of Australia’s and the world’s most iconic brands, including: Toyota, Cadbury, 7-Eleven, Suncorp, and HBF, to name a few.Over the years, I’ve been selected for numerous judging panels for local and international award festivals, including One Club Asia, Gerety, Dubai Lynx and AWARD. I have also contributed to many articles in industry publications and been a mentor for MADC, RMIT and Award School students. &nbsp; Among my peers, I’ve earned a reputation for my ability to solve tricky creative problems and lead from the front with humility, kindness and my trademark sense of humour. When I'm not trying to crack the big ideas, I enjoy painting, watching true crime docos and my beloved Western Bulldogs play, and walking along Four Mile Beach in FNQ where I live, with my husband and our two pugs, Reggie and Freddie.Contact Mee: michelle.withers.walsh@gmail.comm: 0414 972 604 EXPERIENCE Creative Director – Leo Burnett/Leo Australia 2015 – Present Melbourne, Australia Creative Director – Publicis Mojo/Publicis Worldwide Australia 2010 – 2015 Melbourne, Australia Senior Copywriter – Publicis Mojo 2005 – 2010 Melbourne, Australia Head of Copy (DM) – Publicis Mojo 2003 – 2005 Melbourne, Australia Writer – Publicis Dialog 2001 – 2003 Melbourne, Australia Writer – Freelance 2001 – 2001 Melbourne, Australia Writer – WCJ/Impiric 1998 – 2001 Melbourne, Australia Writer – Sanford Vick 1996 – 1998 Melbourne, Australia Writer – DDB 1996 Melbourne, Australia RMIT – Bachelor of Arts in Advertising (Creative) 1993 – 1995 Melbourne, Australia https://michellewalsh.cargo.site/Suncorp-Haven Tue, 23 Sep 2025 00:24:50 +0000 Michelle Walsh Folio https://michellewalsh.cargo.site/Suncorp-Haven Suncorp Haven Putting weather risk and resilience information in the hands of every Australian. The third chapter in Suncorp’s resilience journey (after One House and Resilience Road), Suncorp Haven is a first-of-its-kind digital platform, designed to help Australians understand their home’s vulnerabilities to extreme weather, educate them on how to protect it, and empower them to take action. Listen to your home at haven.suncorp.com.au AwardsTitanium Grand Prix – Cannes Lions Grand Prix – Spikes (Digital Craft)Gold – AdFest (Sustainable)Gold – AdFest (Brand Experience)Gold – AdFest (Digital Craft) Gold – AdFest (Direct – Product &amp; Services)Gold – AdFest (Direct – Data &amp; Technology)Gold – APAC Effies&nbsp;(Branded Utility) Gold – AWARD&nbsp;(Innovation &amp; Tech – Brand Engagement)Gold – AWARD (Creativity for Good – Sustainability) Gold – LIA (Direct – Digital) Gold – LIA (Integration – Creative Use of Data)Gold – One Show&nbsp;(Creative Use of Data – Driven Personalisation)Gold – One Show (Creative Use of Technology – Creative Use of Data) Gold – Spikes (Brand Experience) Silver – AdFest (Creative Strategy)Silver – AWARD (Direct – Direct Innovation)Silver – AWARD (Experiential – Best Use of Technology)Silver – AWARD (Innovation &amp; Tech – Business Transformation) Silver – Cannes Lions&nbsp;(Brand Experience – Consumer Services B2B)Silver – Cannes Lions (Creative Data – Market Disruption &amp; Transformation) Silver – Clios&nbsp;(Creative Strategy)Silver – Effies&nbsp;(Data Driven) Silver – Spikes (Brand Experience) Silver – LIA (Creative Use of Data – Data Led Creativity)Silver – LIA (Integration – Corporate Purpose)Bronze – AWARD (Digital – Digital Tools &amp; Utilities)Bronze – AWARD (Direct – Creative Use of Data)Bronze – AWARD (Digital Craft – Services &amp; Utilities)Bronze – AWARD (Creativity for Good – Advertising &amp; Marketing Communications) Bronze – Cannes Lions&nbsp;(Direct – Personalised Campaigns) Bronze – LIA (Digital – Corporate Purpose)Bronze – One Show (Creative Use of Data – Data For Good)Bronze – Spikes (Direct)Wood Pencil – D&amp;AD (Digital Experience Design – Use of Data)Wood Pencil – D&amp;AD (Digital Marketing – Use of Data) Finalist – LIA (Creative Strategy – Creative Use of Data)Merit – One Show&nbsp;(Green Pencil)Shortlist – AdFest&nbsp;(Innovation)Shortlist – AWARD&nbsp;(Digital – Creative Technology)Shortlist – AWARD (Creative Effectiveness – Creative Strategy) Shortlist – Cannes Lions&nbsp;(Brand Experience – Brand-Owned Experiences)Shortlist – Cannes Lions (Brand Experience – Corporate Purpose &amp; Social Responsibility)Shortlist – Cannes Lions (Creative Data – Data-Enhanced Creativity)Shortlist – Cannes Lions (Creative Data – Data Storytelling &amp; Narrative)Shortlist – Cannes Lions (Digital Craft – Data Storytelling)Shortlist – Cannes Lions (Digital Craft – Curation of Data) Shortlist – Clios&nbsp;(Digital/Mobile)Shortlist – Clios (Experience/Activation)Shortlist – Spikes (Innovation)Shortlist – Spikes (Data)Shortlist – Spikes (Creative Strategy) (As part of Suncorp’s long-term “Road to Resilience” strategy incl. One House + Resilience Road)Grand Effie – EffiesGold –Effies (Long Term Effects)Gold –AWARD&nbsp;(Creative Effectiveness – Sustained Impact) Graphite Pencil – D&amp;AD (Sustained Impact – Climate Solution)Silver – Cannes Lions (Creative Business Transformation) Silver – LIA (Creative Strategy - Long Term Creative Strategy) Case Study <img width="2048" height="1366" width_o="2048" height_o="1366" data-src="https://freight.cargo.site/t/original/i/6b0e2445d8535afe70f8d4c65217d7756e85c05c083448b9ec30735db7301cb8/PRESS_2_ipad-pro-mockup_RGB33.jpg" data-mid="238538672" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/6b0e2445d8535afe70f8d4c65217d7756e85c05c083448b9ec30735db7301cb8/PRESS_2_ipad-pro-mockup_RGB33.jpg" /> <img width="2566" height="1711" width_o="2566" height_o="1711" data-src="https://freight.cargo.site/t/original/i/90642007960a47dee1eed2a9ce1abd2f86eecd009c5b5cc9342d94b9397f2e79/PRESS_3_firmbee-com-31OdWLEQ-78-unsplash_RGB.jpg" data-mid="238538674" border="0" src="https://freight.cargo.site/w/1000/i/90642007960a47dee1eed2a9ce1abd2f86eecd009c5b5cc9342d94b9397f2e79/PRESS_3_firmbee-com-31OdWLEQ-78-unsplash_RGB.jpg" /> <img width="1951" height="1298" width_o="1951" height_o="1298" data-src="https://freight.cargo.site/t/original/i/6d03bc20bff968b8e15b84f793a4d0d89f30bf3840ccff74385bce5dbc0d0b47/Screenshot-2025-09-23-at-10.27.52AM.png" data-mid="238538678" border="0" src="https://freight.cargo.site/w/1000/i/6d03bc20bff968b8e15b84f793a4d0d89f30bf3840ccff74385bce5dbc0d0b47/Screenshot-2025-09-23-at-10.27.52AM.png" /> Campaign Launch Film Campaign Launch Film &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Campaign OOH<img width="548" height="819" width_o="548" height_o="819" data-src="https://freight.cargo.site/t/original/i/0afe017a114f483dd2c09e00654d309a408eb7890fec685f4767f27a86579b7f/Screenshot-2025-09-23-at-11.12.25AM.png" data-mid="238539089" border="0" data-scale="48" src="https://freight.cargo.site/w/548/i/0afe017a114f483dd2c09e00654d309a408eb7890fec685f4767f27a86579b7f/Screenshot-2025-09-23-at-11.12.25AM.png" />&nbsp; &nbsp; &nbsp; &nbsp; <img width="540" height="809" width_o="540" height_o="809" data-src="https://freight.cargo.site/t/original/i/b943d76b77a05b71e0c1227ad2ea87028f94ceff1a7144cb35de5ea941d5e069/Screenshot-2025-09-23-at-11.12.11AM.png" data-mid="238539128" border="0" data-scale="48" src="https://freight.cargo.site/w/540/i/b943d76b77a05b71e0c1227ad2ea87028f94ceff1a7144cb35de5ea941d5e069/Screenshot-2025-09-23-at-11.12.11AM.png" /> &nbsp; &nbsp; &nbsp;<img width="467" height="829" width_o="467" height_o="829" data-src="https://freight.cargo.site/t/original/i/24c19eb59575382954ddcc58dc6ebe5b47efcc534c768913340d2e807fbd22cf/Screenshot-2025-09-23-at-11.13.17AM.png" data-mid="238539133" border="0" data-scale="43" src="https://freight.cargo.site/w/467/i/24c19eb59575382954ddcc58dc6ebe5b47efcc534c768913340d2e807fbd22cf/Screenshot-2025-09-23-at-11.13.17AM.png" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="437" height="776" width_o="437" height_o="776" data-src="https://freight.cargo.site/t/original/i/59599cf12963ef548243b651c8c5baf1d25fcd2df3222013efb5e3268e071658/Screenshot-2025-09-23-at-11.28.17AM.png" data-mid="238539173" border="0" data-scale="100" src="https://freight.cargo.site/w/437/i/59599cf12963ef548243b651c8c5baf1d25fcd2df3222013efb5e3268e071658/Screenshot-2025-09-23-at-11.28.17AM.png" /> Dynamic Digital (Weatherzone) <img width="1275" height="868" width_o="1275" height_o="868" data-src="https://freight.cargo.site/t/original/i/3e4812baaacaaeecc2dfb320d1c96c35723a90703eaa67875839628a9228de15/Screenshot-2025-09-23-at-11.13.06AM.png" data-mid="238539174" border="0" src="https://freight.cargo.site/w/1000/i/3e4812baaacaaeecc2dfb320d1c96c35723a90703eaa67875839628a9228de15/Screenshot-2025-09-23-at-11.13.06AM.png" /> https://michellewalsh.cargo.site/AAMI-The-Lucky-Country Fri, 10 Sep 2021 02:24:55 +0000 Michelle Walsh Folio https://michellewalsh.cargo.site/AAMI-The-Lucky-Country AAMI When The Lucky Country Isn’t So Lucky Reminding Aussies that there’s only so much luck to go ‘round.In the Lucky Country, luck is a finite resource. When someone is copping the good end of the stick, someone else is inevitably copping the bad end. It’s a little bit of pseudo science we used to illustrate that when the lucky country isn’t so lucky, it’s lucky you’re with AAMI. Only So Much Luck To Go ‘Round Luck of the Bounce (AFL) https://michellewalsh.cargo.site/HBF-Don-t-Settle-For-a-Quokka-Shit Wed, 18 Nov 2020 20:59:41 +0000 Michelle Walsh Folio https://michellewalsh.cargo.site/HBF-Don-t-Settle-For-a-Quokka-Shit HBF Don’t Settle for a Quokka Shit Urging Aussies not to settle for a quokka shit with their health insurance. WA’s top not-for-profit health insurer, HBF, had no presence on the east coast. So, to create some cut-through in a saturated market, a posse of WA’s most iconic residents was created to implore easterners not to settle for “a quokka shit” where their health insurance is concerned.&nbsp;Awards Bronze – Australian Effies (Financial Services)#8 – The Research Agency’s (TRA) Top 10 list of Australia’s Favourite ads, 2024 #8 –&nbsp;The Research Agency’s (TRA) Top 10 list of Australia’s Favourite ads, 2025 Claim with Certainty Share Your Life, Not Your Extras Limits. Top 70 Extras Despite 2020 being a tough year for everyone, many health insurers went ahead with their premium increases. As a true champion of the people, HBF cancelled theirs altogether. To celebrate this 0% increase, we reimagined the classic Bonnie Tyler hit, “Holding Out For a Hero” as a plea to Aussies to “hold out for a zero” because anything else is a quokka shit.&nbsp; Holding Out For a Zero (TV Spot) Holding Out For a Zero (Lyric Video) Now I Know What Love Is https://michellewalsh.cargo.site/Bundy-Mixer Fri, 10 Feb 2023 03:56:50 +0000 Michelle Walsh Folio https://michellewalsh.cargo.site/Bundy-Mixer Bundy Mixer Levelling the playing field with the world’s first mixed gender fantasy footy comp. The vast majority of NRL fans weren’t interested in the women’s league because they didn’t respect the skills of the female players. So, we created a trojan horse to make them fans of the women’s game without them even realising it. We knew NRL fans loved stats so we hijacked the largest online community for stats-obsessed fans – Fantasy Football. Because you can’t argue with stats and stats have no gender. Bundy Mixer was the world’s first mixed gender fantasy comp and it quite literally, changed the game.Awards #19 Most Awarded Idea in the World – WARC Creative 100&nbsp;(2024)#3 Most Awarded Idea in Australia – WARC Creative 100&nbsp;(2024) Grande – AdFest&nbsp;(Entertainment)Glass – Spikes&nbsp;(Award for Change)Gold – Clios&nbsp;(Branded Entertainment &amp; Content)Gold – ANDYs&nbsp;(Idea)Gold – LIA&nbsp;(Branded Content &amp; Entertainment)Gold – LIA (Digital Sports) Gold – Caples (Creative Use of Data)Gold – Caples&nbsp;(New Product Launch)Silver – Cannes Lions&nbsp;(Brand Experience) Silver – Clios (Partnerships &amp; Collaborations) Silver – AWARD&nbsp;(Product Innovation)Silver – AWARD&nbsp;(Creativity for Good – Equality)Silver – AWARD (Branded Content &amp; Entertainment) Silver – AdFest&nbsp;(Brand Experience)Silver – Caples (Digital)Silver – Caples (PR) Silver – One Show (Direct Marketing) Silver – Spikes&nbsp;(PR)Silver – PRIA&nbsp;(Integrated Campaign)Bronze – Cannes Lions (Direct)Bronze – AWARD&nbsp;(Integrated Campaign)Bronze – AWARD (PR Amplification for a Campaign)Bronze – AWARD (Sponsorships &amp; Partnerships)Bronze – AWARD (Media – Use of Branded Entertainment)Bronze – AWARD (Media – Use of Integrated Media)Bronze – AWARD (Creative Strategy)Bronze – AWARD (Creativity for Good – Advertising) Bronze – AdFest&nbsp;(PR)Bronze – Spikes&nbsp;(Entertainment)Merit – One Show&nbsp;(Branded Entertainment)Merit – One Show (IP &amp; Product Design) Finalist – Spikes&nbsp;(Media)Finalist – Spikes (Brand Experience)Shortlist – Cannes Lions (Creative Strategy) Shortlist – D&amp;AD&nbsp;(User Participation) Shortlist – One Show&nbsp;(Fusion Pencil) Case Study <img width="1200" height="927" width_o="1200" height_o="927" data-src="https://freight.cargo.site/t/original/i/92ab52b4ffc2adc9dbd859de4657e7e232b961404765ef4ee2932636b2df2bcc/Bundy-Mixer_UI-Image.jpg" data-mid="167915962" border="0" src="https://freight.cargo.site/w/1000/i/92ab52b4ffc2adc9dbd859de4657e7e232b961404765ef4ee2932636b2df2bcc/Bundy-Mixer_UI-Image.jpg" /> Launch Video OOH<img width="2112" height="788" width_o="2112" height_o="788" data-src="https://freight.cargo.site/t/original/i/d99ad20e489e04357082811773763f9c3a9c4efb1ae4f25be86defbc67f968b1/Screenshot-2023-06-02-at-12.06.22-pm.png" data-mid="180752581" border="0" src="https://freight.cargo.site/w/1000/i/d99ad20e489e04357082811773763f9c3a9c4efb1ae4f25be86defbc67f968b1/Screenshot-2023-06-02-at-12.06.22-pm.png" /> https://michellewalsh.cargo.site/ABC-News-Keep-Asking Fri, 11 Sep 2026 00:14:27 +0000 Michelle Walsh Folio https://michellewalsh.cargo.site/ABC-News-Keep-Asking ABC News Keep Asking Reinforcing ABC’s unwavering commitment to uncovering the truth.In a world of AI and fake news, the truth has never been more important. This campaign reinforces ABC’s role as Australia’s most trusted everyday news source and highlights their fearless approach to journalism in pursuit of the truth.&nbsp; Keep Asking OOH<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/da5d362fcdc41dfaaa0fe9420b54f6821251e02393cd67e40a42ce95009338ab/ABC-News_Keep-Asking_IN-SITU_14.jpg" data-mid="252056047" border="0" src="https://freight.cargo.site/w/1000/i/da5d362fcdc41dfaaa0fe9420b54f6821251e02393cd67e40a42ce95009338ab/ABC-News_Keep-Asking_IN-SITU_14.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c27885cea30473855bdcac88af9ec669f884008dfd00c89af4585c7bf461bf67/ABC-News_Keep-Asking_IN-SITU_15.jpg" data-mid="252056048" border="0" src="https://freight.cargo.site/w/1000/i/c27885cea30473855bdcac88af9ec669f884008dfd00c89af4585c7bf461bf67/ABC-News_Keep-Asking_IN-SITU_15.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ee95493ea047355c9d4e2d3375b4b6ef2b28d666a4f3b9a774c2d3cc96024bbb/ABC-News_Keep-Asking_IN-SITU_13.jpg" data-mid="252056046" border="0" src="https://freight.cargo.site/w/1000/i/ee95493ea047355c9d4e2d3375b4b6ef2b28d666a4f3b9a774c2d3cc96024bbb/ABC-News_Keep-Asking_IN-SITU_13.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/77b5a5c29308fd027fed40feaa5307a92886a9ab5bb0fa4061343dcc0d78e63f/ABC-Truck-insitu_Sunscreen_137.jpg" data-mid="252056042" border="0" src="https://freight.cargo.site/w/1000/i/77b5a5c29308fd027fed40feaa5307a92886a9ab5bb0fa4061343dcc0d78e63f/ABC-Truck-insitu_Sunscreen_137.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e1a7b84db6c39bfdd8ceb346b5ecb60fc93735e555c44525c238434c3a20ef5b/ABC-News_Keep-Asking_IN-SITU_2.jpg" data-mid="252056043" border="0" src="https://freight.cargo.site/w/1000/i/e1a7b84db6c39bfdd8ceb346b5ecb60fc93735e555c44525c238434c3a20ef5b/ABC-News_Keep-Asking_IN-SITU_2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ac1bec879b2184f2bf32069fcac3807f4fb52ad43ddfe7834cf30d6111870172/ABC-News_Keep-Asking_IN-SITU_11.jpg" data-mid="252056045" border="0" src="https://freight.cargo.site/w/1000/i/ac1bec879b2184f2bf32069fcac3807f4fb52ad43ddfe7834cf30d6111870172/ABC-News_Keep-Asking_IN-SITU_11.jpg" /> https://michellewalsh.cargo.site/iSelect-Health-Cover-Check-up Fri, 24 Feb 2017 05:42:57 +0000 Michelle Walsh Folio https://michellewalsh.cargo.site/iSelect-Health-Cover-Check-up iSelect Health Cover Check-up&nbsp; Reminding Aussies their health cover needs a health check-up too. When it comes to private health insurance, most people have a set-and-forget mentality. To combat this behaviour and highlight the importance of getting your health insurance right, this campaign encourages people to review their cover more regularly with an iSelect Health Cover Check-up. Awards Finalist – AdFest (Film Lotus – Overprotective Mum) Finalist – AdFest (Film Lotus – Snake Handler) Deaf Man Snake Handler Overprotective Mum Come Again https://michellewalsh.cargo.site/Bonds-Unplugged Fri, 04 Sep 2020 04:09:20 +0000 Michelle Walsh Folio https://michellewalsh.cargo.site/Bonds-Unplugged Bonds Unplugged Creating an unplugged album to encourage girls to switch from “plugs” to period undies. Tampons can be a daunting prospect for teens. Not just because they can be uncomfortable and tricky to insert but because of their significant impact on the environment. By eliminating the need for tampons, Bonds Bloody Comfy Period Undies give people a more natural, comfortable, more environmentally friendly way to period. So, to launch the undies, we encouraged teens to “Live Life Unplugged.” We assembled a powerful line-up of young female artists (G Flip, Alice Skye, Kira Puru, Georgia Maq, Ali Barter and Montaigne) to create Unplugged – a bespoke, acoustic-style album of songs inspired by each artist’s own period experience while wearing the undies. Awards Gold – APAC Effies&nbsp;(Branded Content)Silver – APAC Effies (Retail)Silver – Australian Effies (Retail/Etail)Silver – Australian Effies (New Product/Service) Silver – AdFest (Branded Entertainment Lotus) Silver – AWARD (Media: Branded Entertainment &amp; Content) Silver – AWARD (Craft: Use of Music) Bronze – AdFest (Effective Lotus) Bronze – AWARD (Advertising: Digital Integrated) Bronze – AWARD (Advertising: Digital Direct Response) Bronze – AWARD (Advertising: PR Social) Bronze – AWARD (Advertising: PR Influencers)Bronze – AWARD (Advertising: PR Product Launch) Bronze – AWARD (Advertising: Radio Branded Audio)Bronze – AWARD (Advertising: Social Influencers) Bronze – Spikes (Music) Bronze – Spikes (Entertainment) Finalist – One Show (Branded Entertainment: Music Videos) Finalist – One Show (Creative Effectiveness) Finalist – D&amp;AD (Direct: Radio &amp; Audio) Finalist – Gerety (Communication Cut) Finalist – Gerety (Entertainment Cut) Finalist – Ad Stars (Brand Experience &amp; Activation)Finalist – Ad Stars (Media)Finalist – Ad Stars (PR)Finalist – Ad Stars (Radio &amp; Audio) Finalist – Ad Stars (Social &amp; Influencer) Finalist – B&amp;T Women in Media Awards (Best Ad Campaign) Finalist – Australian Effies&nbsp;(Most Original Thinking) Finalist – Mumbrella (Content Marketing Strategy of the Year) Case Study &nbsp; Behind The Flow &nbsp; Song Performances&nbsp; POS <img width="4000" height="2134" width_o="4000" height_o="2134" data-src="https://freight.cargo.site/t/original/i/01986c66cddef0e8c27de16517fc209e6812008715c72e09b99c86c40d959e60/Unplugged_PR-Stills.jpg" data-mid="81762080" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/01986c66cddef0e8c27de16517fc209e6812008715c72e09b99c86c40d959e60/Unplugged_PR-Stills.jpg" /> https://michellewalsh.cargo.site/Red-Rooster-Hot-Honey-Crunch Tue, 23 Sep 2025 01:50:10 +0000 Michelle Walsh Folio https://michellewalsh.cargo.site/Red-Rooster-Hot-Honey-Crunch Red Rooster Hot Honey Crunch &nbsp;Telling the saucy story of how Hot Honey Crunch chicken was made. Other brands were bringing out their own version of Hot Honey Chicken. Red Rooster needed to remind Aussies where this unique flavour originated. So, we told the story of its saucy conception in a cheeky e-book. Download it here:&nbsp;https://redroostershop.com.au/pages/hot-honey-e-storybook <img width="706" height="879" width_o="706" height_o="879" data-src="https://freight.cargo.site/t/original/i/07e7848e71f7444132eb9c0e3e8c11dd2bae88407178175609611541dff40b3a/Screenshot-2025-09-23-at-11.53.28AM.png" data-mid="238544722" border="0" src="https://freight.cargo.site/w/706/i/07e7848e71f7444132eb9c0e3e8c11dd2bae88407178175609611541dff40b3a/Screenshot-2025-09-23-at-11.53.28AM.png" /> Excerpts from the book <img width="706" height="878" width_o="706" height_o="878" data-src="https://freight.cargo.site/t/original/i/9cf9d8ca3e05c32dabc53b0189e8d2a838cac3849f79e4bc8d702f087babb7bb/Screenshot-2025-09-23-at-11.53.38AM.png" data-mid="238545366" border="0" data-scale="40" src="https://freight.cargo.site/w/706/i/9cf9d8ca3e05c32dabc53b0189e8d2a838cac3849f79e4bc8d702f087babb7bb/Screenshot-2025-09-23-at-11.53.38AM.png" />&nbsp; &nbsp;&nbsp;<img width="704" height="877" width_o="704" height_o="877" data-src="https://freight.cargo.site/t/original/i/dbfb56e491102bcce3710ea8ab68a431a5442bd6366475d2d0755b7521677528/Screenshot-2025-09-23-at-11.53.42AM.png" data-mid="238545014" border="0" data-scale="40" src="https://freight.cargo.site/w/704/i/dbfb56e491102bcce3710ea8ab68a431a5442bd6366475d2d0755b7521677528/Screenshot-2025-09-23-at-11.53.42AM.png" />&nbsp;&nbsp; <img width="705" height="879" width_o="705" height_o="879" data-src="https://freight.cargo.site/t/original/i/025423bb832b1e86aa24cc131b4804ee8d821b50824d5fb282a20d5cd8c211eb/Screenshot-2025-09-23-at-11.53.46AM.png" data-mid="238545372" border="0" data-scale="40" src="https://freight.cargo.site/w/705/i/025423bb832b1e86aa24cc131b4804ee8d821b50824d5fb282a20d5cd8c211eb/Screenshot-2025-09-23-at-11.53.46AM.png" />&nbsp; &nbsp; <img width="704" height="880" width_o="704" height_o="880" data-src="https://freight.cargo.site/t/original/i/6d692e8e6c2dbfd1bd09f4bf2e6f3d5fc88ffacf743111625514e2657c014bfa/Screenshot-2025-09-23-at-11.53.55AM.png" data-mid="238545406" border="0" data-scale="40" src="https://freight.cargo.site/w/704/i/6d692e8e6c2dbfd1bd09f4bf2e6f3d5fc88ffacf743111625514e2657c014bfa/Screenshot-2025-09-23-at-11.53.55AM.png" /><img width="706" height="876" width_o="706" height_o="876" data-src="https://freight.cargo.site/t/original/i/d5b580bd09b8456a9fb80bdde68872b9d0b4b3454ed46832a7fbd3028e7977e5/Screenshot-2025-09-23-at-11.54.03AM.png" data-mid="238545410" border="0" data-scale="40" src="https://freight.cargo.site/w/706/i/d5b580bd09b8456a9fb80bdde68872b9d0b4b3454ed46832a7fbd3028e7977e5/Screenshot-2025-09-23-at-11.54.03AM.png" />&nbsp; &nbsp; <img width="706" height="876" width_o="706" height_o="876" data-src="https://freight.cargo.site/t/original/i/0adbddefa880aec32b785530302a9c278d3fef36e24f92784efeba24d8ebc0d3/Screenshot-2025-09-23-at-11.54.24AM.png" data-mid="238545412" border="0" data-scale="40" src="https://freight.cargo.site/w/706/i/0adbddefa880aec32b785530302a9c278d3fef36e24f92784efeba24d8ebc0d3/Screenshot-2025-09-23-at-11.54.24AM.png" /><img width="704" height="876" width_o="704" height_o="876" data-src="https://freight.cargo.site/t/original/i/de39ff3130c55c420c60034750a6d9702f8cb44d8d8a21d7a92d0eb288bdd467/Screenshot-2025-09-23-at-11.54.35AM.png" data-mid="238545413" border="0" data-scale="40" src="https://freight.cargo.site/w/704/i/de39ff3130c55c420c60034750a6d9702f8cb44d8d8a21d7a92d0eb288bdd467/Screenshot-2025-09-23-at-11.54.35AM.png" />&nbsp; &nbsp;&nbsp;<img width="702" height="878" width_o="702" height_o="878" data-src="https://freight.cargo.site/t/original/i/7ac34e14339be7ded598e694b6e29ede39acdc9b8fccaf5591400af1620d1c54/Screenshot-2025-09-23-at-11.54.48AM.png" data-mid="238545415" border="0" data-scale="40" src="https://freight.cargo.site/w/702/i/7ac34e14339be7ded598e694b6e29ede39acdc9b8fccaf5591400af1620d1c54/Screenshot-2025-09-23-at-11.54.48AM.png" /> https://michellewalsh.cargo.site/Vitasoy-Planet-Milk-copy Tue, 10 Feb 2026 06:01:49 +0000 Michelle Walsh Folio https://michellewalsh.cargo.site/Vitasoy-Planet-Milk-copy Vitasoy Planet Milk Growing a better world one sip, slurp and spoonful at a time. People want to do their bit for the planet but they can often feel overwhelmed by the sheer magnitude of the problem. So we decided to make people feel good about one small thing they can do that makes a big difference – drinking plant milk. Planet Milk